Why Don't You Join Match.Com?

If I had a dollar for every time I've been asked that question! 

Before my current relationship, I went through a really slow phase on the dating department. Once you hit 30, you're constantly asked about your relationship status, and the moment you say you are single, the online dating thing is almost immediately brought up in the conversation. 

Source

Was I tempted to join? Maybe a few times. Did I actually join? No. Why? For some reason, I was never drawn to it. Not sure why...

I guess that like most of you, I heard many stories from friends or friends of friends. Some of them even got their 'happily ever after.'  Is there solid research that proves that online dating platforms have a higher or lower conversion rate to successful relationships? I'm not aware of that.

To me, and I am not very educated on the matter, those websites -think of Match or E-Harmony...- just do the introductory job. At the end of the day, it's about two people trying to get to know each other and build something beautiful. The website may be a perfectly valuable tool to meet people, however, after the initial connection is done, the dot-com factor is no longer in the equation. It's about two people building a relationship. 

What I have always rejected is this 'desperate' factor. I heard many times the whole 'I was desperate I thought of joining or I joined.' 

I would like to hear your thoughts or maybe experiences on online dating. Do you have any successful/insightful stories or tips you want to share?